Content We Love: A Feel-Great Story Gets a Boost

How PR should be. Not all about image – come from the heart and your true image will shine!

Beyond PR

ContentWeLove

Have you seen the WestJet “Real Time Giving” video yet?  If you have, I know you want to watch it again.  If you haven’t, you really must. Either way, here it is:

As of this writing, the video has been viewed more than 19 million times since its release earlier this week, and I think it’s safe to say that this is just a start.

As totally lovable as the video is, however, it’s not the subject of my adoration this week.   That honor is reserved for the press release the WestJet team used to promote the video, seeding the media coverage and social visibility that triggered viral sharing. lil tweet

WestJet Today

Like the kid who circles everything in the catalog, the West Jet had the waterfront covered, creating a variety of visual assets, and wrapping them into a fully loaded press release.

A press release about promotional video?  Yes. The…

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